TY - JOUR AU - Niyazioglu, Sinan PY - 2019/08/19 Y2 - 2024/03/29 TI - Socialist Realist or Republican Nationalist? Two Faces of Art Deco on Turkish Popular Magazine Covers (1930-1939) JF - InfoDesign - Revista Brasileira de Design da Informação JA - InfoDesign VL - 16 IS - 2 SE - Artigos DO - 10.51358/id.v16i2.729 UR - https://infodesign.org.br/infodesign/article/view/729 SP - 264-277 AB - <p>This paper will centre upon the visual language of the two popular Turkish youth magazines, which were designed, printed and circulated for the pre-television society of the 1930’s Turkey. <em>New Man (Yeni Adam)</em> and <em>Seven Days (Yedi Gün)</em> were the two prominent Turkish magazines of their era, as each had different political views from the other, but interestingly both had <em>art deco</em> visuality in common, in terms of interpreting the Modernism.</p><p>Although <em>art deco</em> or the <em>modern style</em> movement was identified with new mass production industries and new consuming cultures of the 1920’s post-war European and American societies, the movement also influenced the press world of the non-industrialized and agricultural countries, located in the periphery of Europe, such as the Balkan states and Turkey. This paper aims to clarify how <em>art deco</em> gained different ideological features in the 1930’s Turkish mass print culture, linked with the Modernization programme of the Turkish state. <em>New Man</em> was a socialist realist and <em>Seven Day</em>s was republican nationalist youth magazines, which had rich visuality and strong editorial content in common. However, each represented a different face of <em>art deco</em> with a different idealized ideology to liberate, to educate, to unify the masses or mainly to modernize the young society.</p> ER -