Commercial advertisements in the Almanak de Piracicaba para 1900: typeface repertoire and typographic composition

Authors

DOI:

https://doi.org/10.51358/id.v20i2.1102

Abstract

Through the analysis of the Almanak de Piracicaba para 1900, printed by the Hennies Brothers Letterpress Printing Shop, this article seeks to understand how commercial advertisements were made at the turn of the nineteenth to the twentieth century. The collection and cataloging of typefaces used in the composition of these ads has assisted in investigating their visual styles and comparing these ads with each other, as well as contributed to the study of the Hennies Brothers Letterpress Printing Shop and São Paulo graphic memory as a whole.

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Author Biographies

Beatriz Pniewski, Universidade de São Paulo

Design student at the University of São Paulo's School of Architecture and Urbanism and undergratuate researcher through CNPq scholarship.

Jade Samara Piaia, Universidade Estadual Paulista

Professor and researcher in the Design Department at São Paulo State University Júlio de Mesquita Filho, UNESP, School of Architecture, Arts, Communication and Design, FAAC, Bauru campus.

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Published

2023-11-07

How to Cite

Pniewski, B., & Piaia, J. S. (2023). Commercial advertisements in the Almanak de Piracicaba para 1900: typeface repertoire and typographic composition. InfoDesign - Journal of Information Design, 20(2). https://doi.org/10.51358/id.v20i2.1102

Issue

Vol. 20 No. 2 (2023)

Section

Undergraduate Research

License

Copyright (c) 2023 Beatriz Pniewski, Jade Samara Piaia

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Attribution 3.0 Unported (CC BY 3.0)