Inputs to optimize risk communication: testing preferences in icons for emergencies




Disaster Risk Management (DRM) introduces a paradigm change from mitigating impacts to preparedness. Communication becomes fundamental for a safe experience. Designing information has a decisive role in optimizing the experience. Following their principles, messages can be optimized for emergencies. Everyday information tools appear to be less effective during and after an emergency. Icons constitute a paradigm of visual communication, however, usually these are not evidenced in their performance. This paper presents the testing process of an open-access icon set for emergencies, specifically the preferences test. 283 responses evidence how participants associate representations with given concepts. Communication based on icons contributes to establishing preferences, constituting a support for the communication of risk. Integrating communication to DRM contributes to an effective articulation of risks. Results are discussed as three insights: (1) Familiarity, (2) Performance, (3) Knowledge for reducing risks. Information design contributes to facilitating such a process.


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Biografia do Autor

Rodrigo Ramirez, UC Chile School of Design

MA Information Design, University of Reading, UK, Graphic Designer PUC Valparaiso, Chile. Faculty Member, School of Design, UC Chile. Researcher, Research Centre for Integrated Disaster Risk Management []. Board Member, Design for Emergency Management [].
Founder, Guemil Icons for Emergencies []




Como Citar

Ramirez, R. (2023). Inputs to optimize risk communication: testing preferences in icons for emergencies. InfoDesign - Revista Brasileira De Design Da Informação, 20(2).