Method of analyzing graphic representations based on verbal elements

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DOI:

https://doi.org/10.51358/id.v22i1.1174

Abstract

This article presents a method for analyzing graphic representations of philosophical, literary, and artistic elements. In this regard, a methodological framework is established, integrating theoretical and analytical references to examine these elements in graphic manifestations. This paper will present the proposed method and examples of its application, as well as the protocols involved in the process and relevant reflections on its application. The proposed method of analysis has prior testing and validation, adhering to the semiotic principles of Charles Morris. It relies upon the works of scholars such as Luís Gomes et al. (2013), Ricardo Silva (2005), José Barros (2007), André Villas-Boas (2009), Priscila Farias (2016), and Evelyn Goldsmith (1984). Through this study, we have a validated analytical method in Leonardo Siqueira (2023), which synthesizes research techniques and guidelines for observing elements that might be graphically represented.

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Author Biographies

Leonardo Coelho Siqueira, University of São Paulo

PhD candidate and Master's degree holder in Design from FAUUSP. He is a member of the Research Group on History, Theory, and Languages of Design and the Visual Design Research Laboratory (Labvisual/FAUUSP). His research interests include the History of Graphic Design, Cultural Identity, and Methods of Graphic Analysis.

Marcos Da Costa Braga, University of São Paulo

PhD in Social History from Fluminense Federal University (UFF). He is an accredited lecturer in the Design PGP at FAUUSP and a member of the History, Theory, and Languages of Design research group at LabVisual at the same institution. He is the author of several articles and books on Design History in Brazil.

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Published

2025-04-28

How to Cite

Coelho Siqueira, L., & Da Costa Braga, M. (2025). Method of analyzing graphic representations based on verbal elements. InfoDesign, 22(1). https://doi.org/10.51358/id.v22i1.1174

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Articles