Visualizing the invisible: the representation of reproductive labor in the ‘Other forms of work’ report from PNAD Contínua

Authors

DOI:

https://doi.org/10.51358/id.v22i3.1259

Abstract

 

This article aims to analyze the data visualizations from the report “Other forms of work”, developed by the PNAD Contínua, emphasizing how reproductive labor (Federici, 2019) is measured and represented in its findings. To this end, a framework was developed based on three axes: (1) Context and Representation; (2) Information Structure; and (3) Data Production. The analysis revealed that the visualizations presented do not convey a critical and argumentative narrative about the phenomenon. Therefore, a non-oppressive, inclusive, and feminist approach is essential in the creation, collection, organization, and dissemination of socially oriented data.

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Author Biographies

Leticia Marques Santos, University of Porto

Information designer specializing in data visualization and editorial design. Holds a Bachelor's degree in Design from CESAR School and is currently pursuing a Master's in Graphic Design and Editorial Projects at the University of Porto. Winner of the 2024 Latin American Design Award in Editorial Design and selected for the Brazilian Design Biennial. Her work explores the intersection of critical thinking, storytelling, and visual experimentation through data visualization and editorial design.

Gabriela Araujo Ferraz Oliveira, Federal Rural University of Pernambuco

PhD, Master and graduated in Design from Federal University of Pernambuco (2023, 2016, 2013). Professor at the Department of Consumer Sciences at Federal Rural University of Pernambuco. Her research interests include Book Design, Information Design, Data Visualization, and Graphic Design.

Flávia Marinho, Datadot Estúdio

Information designer and infographic artist with over fifteen years of experience working for newsrooms such as Jornal A Tarde, O Estado de São Paulo, and Globo. Winner of some of the most prestigious awards in infographics and editorial design, including the Society of News Design and Information is Beautiful awards, as well as Globo and Estadão journalism prizes. In 2014, founded Datadot and has since delivered digital projects for Amnesty International, UNDP, B3, Repórter Brasil, and Reporters Without Borders. Since 2022, has been a mentor at the Data Visualization Society and, in 2024, served as a juror for the Brasil Design Awards and the Brazilian Design Biennial.

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Published

2025-12-28

How to Cite

Marques Santos, L., Araujo Ferraz Oliveira, G., & Marinho, F. (2025). Visualizing the invisible: the representation of reproductive labor in the ‘Other forms of work’ report from PNAD Contínua. InfoDesign, 22(3). https://doi.org/10.51358/id.v22i3.1259

Issue

Vol. 22 No. 3 (2025): 12th Information Design International Conference

Section

Articles

License

Copyright (c) 2025 Leticia Marques Santos, Gabriela Araujo Ferraz Oliveira, Flávia Marinho

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Attribution 3.0 Unported (CC BY 3.0)

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