The informational potential of typography in the dissemination of the Anthropophagic idea of cultural identity, as pictorially represented on the covers of São Paulo magazines (1928–1939)

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DOI:

https://doi.org/10.51358/id.v22i3.1248

Abstract

 

This paper presents a typographic analysis that aims to understand the informational potential of typography to disseminate the Anthropophagic idea of Brazilian cultural identity. This notion is exemplified on the covers of São Paulo’s magazines dedicated to ideation and culture from 1928 to 1939. The lettering on the covers of four magazines was subjected to close analysis, with the study drawing upon the principles of pictorial graphic language and microhistory. The results suggest that, at the time, typography played a significant communicative role in representing Brazilian cultural identity as well as assimilating the ideas propagated by Oswaldian Anthropophagy.

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Author Biographies

Leonardo Coelho Siqueira, Faculty of Architecture, Urbanism and Design, University of São Paulo

PhD candidate and M.Sc. in Design from FAUUSP. He is a member of the Research Group on History, Theory, and Languages of Design, as well as the Visual Design Research Laboratory (LabVisual/FAUUSP). His research interests include the history of Brazilian graphic design, cultural identity, and methods of graphic analysis.

Marcos da Costa Braga, Faculty of Architecture, Urbanism and Design, University of São Paulo

PhD in Social History from Fluminense Federal University (UFF). He is an accredited lecturer in the Design Graduate Program at FAUUSP and a member of the Research Group on History, Theory, and Languages of Design at LabVisual, also at FAUUSP. He is the author of several articles and books on design history in Brazil.

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Published

2025-12-28

How to Cite

Coelho Siqueira, L., & da Costa Braga, M. (2025). The informational potential of typography in the dissemination of the Anthropophagic idea of cultural identity, as pictorially represented on the covers of São Paulo magazines (1928–1939). InfoDesign, 22(3). https://doi.org/10.51358/id.v22i3.1248

Issue

Vol. 22 No. 3 (2025): 12th Information Design International Conference

Section

Articles

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Copyright (c) 2025 Leonardo Coelho Siqueira, Marcos da Costa Braga

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Attribution 3.0 Unported (CC BY 3.0)

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