Helping people to make smarter decisions faster: an interview with Aaron Marcus

Abstract

Aaron Marcus has worked in graphic design and computers since 1967, and he is known for being the first graphic designer to work with computer graphics. He is a designer, researcher, writer, editor, speaker, and lecturer. He has received many honors and prizes from international professional communities: among these awards are his being named AIGA fellow (2007) and Member of the CHI Academy (2008). From 1982 he has been the president of Aaron Marcus and Associates, Inc., in California. He has written/co-written over 250 articles and six books, the latest being Mobile TV: Customizing Content and Experience (2010). He is recognized for his contribution to the fields of user-interface design, information-visualization design, and cross-cultural user-experience design.