Information design on medicine inserts: analysis and classification of the structure and graphic presentation of its textual content

Authors

  • Patricia Lopes Fujita UFPR
  • Carla Galvão Spinillo UFPR

DOI:

https://doi.org/10.51358/id.v5i3.59

Keywords:

medicine insert, textual structure, graphic presentation

Abstract

This paper approaches the medicine insert on the perspective of information design. Some theoretical
references are presented, in order to justify the medicine insert as an essential document in the use of
medicines and the need of its investigation. Moreover, aspects about the medicine insert’s textual structure
and graphic presentation were discussed. In concern to the textual structure, are presented the textual
function of the medicine insert defined by Marshall (1984) and its superstructure classification according to
van Dijk (1992). The graphic presentation is discussed taking into account the graphic aspects in the
communication efficacy and the graphic-informational deficiencies that make difficult its reading
and comprehension.

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Author Biographies

Patricia Lopes Fujita, UFPR

Patricia Lopes Fujita é mestranda do Programa de Pós-Graduação em Design – UFPR

Carla Galvão Spinillo, UFPR

Carla Galvão Spinillo é bolsista produtividade do CNPq, docente da UFPR-Universidade Federal
do Parana, e colaboradora docente PPGDesign da ESDI-UERJ, vice-presidente da International
Visual Literacy Association, EUA e co-editora da InfoDesign - Revista Brasileira de Design da
Informação. Foi presidente da Sociedade Brasileira de Design da Informação nas gestões 2003-
2005 e 2005-2007. Tem expertise em Design da Informação, atuando principalmente nos
seguintes temas: design instrucional e linguagem gráfica.

How to Cite

Fujita, P. L., & Spinillo, C. G. (2010). Information design on medicine inserts: analysis and classification of the structure and graphic presentation of its textual content. InfoDesign - Brazilian Journal of Information Design, 5(3), 1–12. https://doi.org/10.51358/id.v5i3.59

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