Digital interfaces of food delivery services - Semiotics analysis of iFood platform applications

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DOI:

https://doi.org/10.51358/id.v18i1.838

Keywords:

Cultura Material, semiótica, plataformas digitais, design da informação

Abstract

Through a Peircean-based semiological analysis, this article investigates the relations between digital platform interfaces and different social agents. This case study was the Client and Deliveryperson versions apps of the food delivery platform iFood, notable for its large base of active users in Brazilian territory. After selecting key points of interaction between platform and users, the elements on screen was thoroughly described – guided by an analysis script that helped reveal the triadic nature of a sign, as proposed by Peirce. The results enabled to conclude that the experience and interactions within the application prompt each social agent to occupy a specific, predetermined social role.

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Author Biographies

Ana Carolina Ribeiro da Costa, Pesquisadora independente

Arquiteta e urbanista formada pela Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo (2018) com intercâmbio em Design pelo Politécnico de Milão (2016). Realiza pesquisas na área de design de informação e design digital e atua profissionalmente como designer de experiência.

Leandro Manuel Reis Velloso, Universidade de São Paulo

Arquiteto urbanista (2011), designer de interação e professor doutor (2017) nos cursos de design e de arquitetura e urbanismo da FAU-USP. Coordenador da linha de design e prototipagem das visualizações na pesquisa "Visualização de Dados em Saúde Pública", e membro dos grupos de pesquisa "Design em Ação" (DeA) e "Design, Ambiente e Interfaces" do LabVisual.

Published

2021-09-09 — Updated on 2021-12-20

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How to Cite

da Costa, A. C. R., & Velloso, L. M. R. (2021). Digital interfaces of food delivery services - Semiotics analysis of iFood platform applications . InfoDesign - Brazilian Journal of Information Design, 18(1). https://doi.org/10.51358/id.v18i1.838 (Original work published September 9, 2021)

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